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The New Info Market Thesis

Written By Sigurd Foss from ScaleInfo

Do you see what’s wrong here?

How do you differentiate yourself in a market where everyone’s a copy of a copy and trust is lower than ever. The answer is counterintuitive, and by the end of this document, you’ll know exactly how to avoid the bottom 50% of the info market, which is going to 0 and all that money’s flowing to the few star players in each niche.

The Evolution Of Info And Client Acquisition

Although selling information/coaching/consulting has been around for a really long time, what we know as the info space has exploded in recent years. And for good reason, simply because it was the most profitable space for anyone to enter into.

Back in 2022, Infopreneurs were making $1M/M purely off organic TikTok videos. Growth operators were getting $50k checks every month because they knew how to put up a simple VSL landing page and zapier. However, now as you can tell it’s very different.

If you’re reading this, you might relate to some of these points:

• High Ticket Coach (selling $2,500+)
• You’re posting content, maybe tried running some ads, or hiring a DM setter
• You’ve went through a transformation yourself or have at least 1 Case Study (Actually Good At What You Do - Wanting To Build An Actual Business That Changes Lives)
• Working 60hrs+ a week to make less than $15k/month in TAKE HOME PROFIT
• You hear stories/case studies of people scaling to $100k/mo and beyond in little time and it seems very straightforward and ‘easy’.
• You run an info-business and even though you say you’ve said you’re gonna cross $100k/month “next month”, yet you’re still not there